Why Are Internal links Important For Rankings ?
Wondering how internal links can help boost rankings ? Every business in the present competitive climate wants top rankings for all keywords related to their business.
With billions of people turning to google every day looking for solutions to their questions or finding certain products and services, it is practical for your business to enhance its online visibility to reach an enormous audience. Yet there is one problem – the internet is a massive space.
Even Google needs to quickly and consistently offer more value to its users to maintain its place as the world's biggest search engine.
However, despite the regular changes in the Google algorithm, open and consistent web design remains paramount.
While content, backlinks, and google algorithm updates seem the main SEO focus for most marketers, most completely neglect the impact internal links can have on their search engine rankings
This is why it is essential to appreciate internal links, their relevance for your SEO, and how it makes your website pages more discoverable by search engines and your targeted audience.
What are internal links?
Internal links are those hyperlinks that connect a web page to another on your website. It also takes you to another page on the same domain. This is different from external links that point to a web page on another website or domain.
For instance, if you create a blog post about a car brand, you may have links to other posts related to the automobile on your website – this is called internal linking.
Internal links remain one of the most undervalued strategies for Search Engine Optimization (SEO). Many online digital marketers and website owners invest so much in creating external backlinks while belittling the invaluable impact internal links can have on their digital marketing efforts.
The fact remains that internal links are essential for the organic search rankings you are desperately searching for.
Like every other SEO strategy, there are factors you need to understand and implement correctly to enjoy the full benefits of your internal linking efforts. This probably leads to one question.
Are internal links good for your website SEO?
Internal linking helps your website in two ways; by improving your website information structure and spreading link juice across your website—it is also referred to as link equity or value.
Internal links are mostly ignored due to their simplicity, yet their impact on your website's organic search rankings and performance is enormous.
A well-defined internal link structure does not only contribute to a positive and spontaneous user experience but helps search engines, for example, Google, to clearly understand your website content. A good understanding of the post relevance will help search engines rank your post higher.
Your website information structure is crucial for delivering a user experience to improve engagement, reduce bounce rate and assist you to rank higher in online searches. Any time you ask for an SEO quote, ensure site SEO which includes an internal link is included in your SEO quote. This is part and parcel of any reputable internet marketing service
Link equity focuses on your website credibility to search engines. Google measures your website's usefulness through links. So consider every link to your website as a credibility vote from another website.
With time, Google perceives your page as valuable and up your rankings. Internal links at this point can help you distribute link equity across your entire website meaning other pages will also benefit from the authority boost.
It comes as no surprise google search console has a dedicated report page for internal links.
The internet is enormous and continues to grow daily. Google's services are simplified to help users navigate the gigantic web space to offer users relevant pages for their specific searches.
Previously, directory services like Yellow Pages offered the best to search the web until the emergence of Google. While some of these directories still exist, there are just too huge to be useful for user experience.
How to use internal links to improve your SEO performance
For most websites, the internal link structure isn't controlled entirely by SEO experts. It is a blend of good content, user experience, and other stakeholder factors.
The challenge here is that your internal linking strategies can influence your overall SEO performance and other SEO range factors.
Internal link structure is an essential consideration for earning link value to your website, controlling where it goes, or how user experiences can affect your organic search conversions.
Here is how you can set your internal link strategy to improve your website visibility and rankings in organic searches.
Get your site structure right from the beginning
It can be challenging for Google to understand your website structure if it's just a homepage with many other pages' links without any proper information hierarchy.
For these reasons, it is vital to have a well-defined and clear website structure for the best internal linking practices.
But what does a page structure look like? Think of your homepage as your pillar page, which links easily to other vital pages on your website.
Create high-quality website content
Creating quality content on your website is a no brainer. You need many quality contents on your website to have unique internal linking.
Quality content enables you to offer several solutions for user problems and improve your bounce rate since users will stay longer on your website.
While some SEO services suggest keeping a complex internal links layer, investing in quality content naturally creates an organised structure your website users can easily follow.
Prioritise links to your most important pages
It is vital to link to your most relevant content if you have a lot of content requiring internal linking.
The main focus of internal linking is to drive a lot of attention and traffic to your vital pages and improve your bounce rate.
For a marketer or website owner, you want your website user to access your most valuable pages and increase the value in their sessions. Including an internal link to the pages enables readers to locate and click them. This is why
you need to invest time to include internal link priority to your most important pages.
Try internal linking tools
Data remains essential for improving the website user experience. Fortunately, there are several tools to help your internal linking efforts for more traffic.
For instance, internal linking tools can offer the data and analysis and suggest linking the right pages on your website.
For example, WordPress offers many plugins to help you quickly and efficiently complete your internal linking. You can likewise find internal link building services to help you deploy the right strategy for your website.
Avoid too many links on one page
The internal linking benefits have led my website owners to link almost every second work to a page on the website.
Too many links on a page don't seem right as google can red flag your website for being low quality or spammy. Three to four links per page or post is okay, but it could rise to 20 depending on the length of your blog content.
Keep in mind that there is no specific number when it comes to internally, yet the critical thing is moderation and being strategic with user experience in mind.
Ensure links crawlability
What is the point of creating web pages if Google can't crawl them? Yet, they can only crawl your web pages if you apply the proper formats to your links.
It is vital to talk to your web designer or SEO professional about your link attributes and update any page that doesn't follow the proper structure. Additionally, check for links with "rel=nofollow" tags.
Be wise with your anchor texts
As indicated earlier, internal linking just for linking sake is pointless. It is vital to ensure anchor texts relate to the linking page. Creating relevant internal links ensures that website users can navigate to the correct page.
Deceptive links may harm your user experience and cause readers to form a poor perception of your website. You can trick search engines with keyword stuffing some time ago, yet things are different now with Google growing smarter.
Search engines appreciate a good link between the keyword linked and the content than the anchor text. Get creative when deploying your anchor text and avoid keyword duplication in every link.
Include a related posts section
It is common to come across many websites with several at the page bottom. Many times, these links come under 'related posts.' Adding a related post section to your website is an excellent internal linking technique since readers can easily see and click on the links.
Likewise, you can link them generally if you are not too sure about it to avert any needless mistakes.
Internal linking is an essential yet overlooked aspect of on-site SEO strategy. If you want Google to easily crawl your website, distribute link equity and offer the right user experience, internal linking should be a crucial part of your SEO strategy.
The list for effective internal linking strategies is extensive. If you are not sure where to begin, we are here to help. Any questions ? Our SEO consultancy Sydney office can help. Call our Sydney SEO Services on 0418118998 for more info