Wondering how the Google page speed update will effect you ? As a Google SEO Consulting service, we are often asked about some of the latest updates that Google rolls out which are usually core updates and one of the latest updates to roll out recently was the Google page experience update
Google recently announced a new algorithm update set to roll out in the coming weeks. The Google Page Experience Update is designed exclusively for mobile and encourages website owners to focus on building great user experiences instead of prioritizing search engine optimization (SEO).
According to the official statement from Google, this update will lower rankings for websites that provide a poor user experience and reward sites that offer an enjoyable browsing experience. Therefore, every website should aim to provide high-quality content and speed loading times while keeping users satisfied.
Some of the things that signal to Google that a site has provided a poor user experience include:
The Google page experience update will significantly affect all websites, especially those with serious SEO efforts. This change will make sure only the highest quality content gets the best visibility on search engine listings.
Keyword stuffing and other outdated practices are now officially taken out of consideration when ranking websites. As a result, sites that have good content but poor user experience may find themselves displaced by sites that don’t meet certain performance criteria but are otherwise well written.
This update is part of a continuing effort to improve the results users receive from their searches. The focus for this update was “expedience” granted to high-quality pages through the removal of obstacles preventing users from finding them quickly and easily.
For websites, this means having legible text that loads quickly and is written so that users can easily read it. For Google, this means having an algorithm to analyze the actual content of pages and judge them on the quality of writing.
The main metric for judging writing quality by search engines was word usage frequency. SEO-optimized sites would use keywords over and over again throughout their content which would bring up their rankings but also make it harder for readers to understand what the article was saying. One of the reasons why the Google page speed update was devloped
This update eliminates that practice almost entirely, focusing instead on how long it takes to load text or images placed on a page and how easy it is to follow links within longer articles.
Sites should optimize their websites based on user satisfaction first and foremost rather than keyword placement within the text itself without sacrificing too much in the way of rankings.
The new rankings signal has already rolled out, and it is affecting mobile search results globally. So if you want your site to continue showing up in Google’s organic search results for a given query, you must adopt the Mobile-Friendly Test as soon as possible so your site can get indexed by Google.
Google is now focusing on three new metrics to measure both speed and overall page experience with their 2021 Page Experience update. These new metrics are called Core Web Vitals,
LCP is an innovative performance measurement tool that takes aim at loading large, important elements in the initial viewport. Scores under 2.5 seconds are considered “good” or passing for most page elements – which could include images like hero pictures and text posts; videos.
FID is a measure for responsiveness and gives an indication of how quickly the page reacts to user input, such as clicking on links or buttons. A score under 100 milliseconds means that it will pass any test there might be in this regard, which includes hitting its intended target audience successfully.
Cumulative Layout Shift (CLS) is a score that takes aim at visual stability by monitoring how many elements on the page move around as more images, advertisements and text are loaded. A .1 or below means passing.
The three Core Web Vitals joins the four pre-existing metrics to form the page experience ranking signal:
These factors will be analyzed by a new algorithm that considers all these aspects to provide you with more information about your website’s performance and how users interact with it on different devices or browsers.
The Google algorithm is a system that uses a mathematical equation to sort websites and rank them in order for google search engine results. Google’s main goal with the google algorithm is to deliver quality content from what it deems reliable, trustworthy sources.
A core algorithm update is one that Google has publicly announced ahead of time to give webmasters sufficient opportunity and warning. The June 2021 “Page Experience” Update was such an instance, with updates so significant that Google had to announce the google algorithm update well before making any changes happen live on your page rankings.
Good user experience creates an easy browsing experience on any device, offers intuitive site navigation and has clear calls to action that prompt users to take desired actions quickly.
It might include large click-to-call buttons, structured site navigation and fewer ads, as it can be assumed that these could cause distractions for the user.
Core Web Vitals is a new ranking factor in Google’s search algorithm that will become the traditional way to measure website quality going forward. As such, it’s important for marketers and publishers alike because this number can have an impact on key metrics like bounce rates which are related to not only your own conversion rate but also company revenue.
AMP or Accelerated Mobile Pages is a stripped-down version of your website that Google creates on your behalf. AMP pages are known to load faster, and this means they can rank higher in SERPs. Businesses need not worry about their rankings being affected due to the Page Experience update if they have implemented AMP correctly.
Google provides a simple step-by-step guide with all the tools needed to set up AMP on your website which will greatly assist with the Google page experience update. In most cases, simply copying and pasting a few lines of code into each web page will suffice. However, it’s important to note that users must be redirected from non-AMP pages in order for them to access AMPed pages.
PK SEO has been providing search engine optimisation services as SEO consultants for approximately eighteen plus years for small and corporate businesses in Sydney Australia and is located in Campbelltown Sydney NSW 2560. Should you have any questions regarding our SEO consulting, please do not hesitate to contact us at 0418118998 or email us at [email protected]